In this article, we list the top 200 IT and software companies in Finland based on analytics from Ite Wiki. The analytics are derived from page views of company profiles and their content, such as case studies, over the past 12 months.

Ite Wiki is widely utilized by various technology consultants, digital agencies, software companies, including SaaS providers, and firms offering software development services—collectively referred to as ”IT companies.” It provides a comprehensive listing of such companies in Finland.

Whether it’s AI consulting, software development, digital marketing, or ERP solutions, the common thread among companies managing Ite Wiki profiles is their role in helping to digitalize their clients’ business processes.

Ite Wiki currently features over 2,000 IT / software company profiles, with nearly every relevant player in the Finnish IT and software industry represented on the platform. The service has already generated over 25 million searches.

How the List of the ”Top” IT and Software Companies is Compiled

Ite Wiki serves as an open B2B marketplace for the IT and software sectors, and the amount of content published by software companies on the platform has grown significantly during the last ten years. Company profiles and their content steadily attract page views, especially from individuals searching for information about suitable b2b partners via Google. The analytics are based on data from Google Analytics, which we use to measure the performance of profile content on the platform.

The top list indicates which companies are effectively reaching potential customers searching for information on Google.

This is crucial for business because, according to a study by Software Finland, organic traffic and search engine optimization (SEO) have become the most important marketing strategies for software companies and IT consultants.

Ite wiki’s traffic is mostly organic traffic from Google >

Number of Ite Wiki users over ten months. Over 200,000 users land on the platform from Google alone during a 10-month period.

 

So, why do some companies excel at this while others do not?

Here are some key factors that stand out in the profiles of companies that rank highly:

  1. Comprehensive Content: Companies that rank at the top have a wide range of content, such as case studies, customer testimonials, and blogs. Customers research the market primarily through Google, and companies that effectively communicate their projects, expertise, and offerings receive the most visits. Achieving a high ranking requires skill in content marketing and consistent effort!
  2. Active Sales Efforts: Analytics improve for companies with active sales efforts. Customers are always interested in the companies they are considering and often search for information about them throughout the procurement process, leading them to Ite Wiki profiles. For instance, customer testimonials and case studies are frequently read in these situations, and high-quality testimonials can often close deals.
  3. Quality of Content: The quality of content varies greatly among companies. Poorly produced content can reflect poorly on customer projects as well. Companies that produce high-quality case studies with smart, descriptive titles, clear visualizations, well-structured paragraphs, and sufficiently detailed content outperform those who post minimal content with a ”read more here” link. Many software companies, for example, name their case studies after the client, such as ”Helsinki Bakery Ltd.” This makes it difficult for Google spiders or potential customers browsing Ite Wiki to understand what the project entailed, thus failing to attract attention. A title like ”Design and Development of a Sales-Enhancing Web Service and Security Audit for Helsinki Bakery” has a much greater impact. Many companies also forget to tag their case studies, preventing them from appearing in reference searches (see, for example, AI references here).
  4. Brand and Size Advantage: Large companies benefit from their brand and size. Naturally, more information is sought about a 1,000-person IT service company than a five-person digital agency. People are curious about, for instance, what kind of profile SAP has. Results should always be contextualized based on the company’s size and brand. Customers frequently visit the profiles of well-known companies that are often empty. Large companies have significant potential if their marketing works effectively. However, experience shows that large companies with substantial marketing resources often struggle to produce results. Perhaps every publication needs approval from the sales director? Or they believe that marketing does not matter because the company brand is already well-known. Many large companies still rely on content created by former marketing managers on Ite Wiki. Skilled personnel may have been recruited elsewhere years ago, and the profile has not been updated. Still, well-produced case studies and testimonials continue to attract hundreds of views years after publication, bringing these companies into competitive bids.
  5. Failed Projects Don’t Generate References or Testimonials: Companies that have successfully completed IT projects and built strong customer relationships can usually publish their references publicly and attract traffic to their content. Companies that succeed in their projects stand out in Ite Wiki’s analytics.
  6. Cross-Platform Activity: Being active on one platform increases traffic on another. Therefore, companies that manage content production across various platforms achieve more sales. If a company uses platforms like YouTube and Ite Wiki in addition to its own website for marketing, it has a threefold chance of reaching a potential customer online. Traffic on one platform boosts traffic on others as customers seek more information once they find a company. Using Ite Wiki also enhances SEO for software companies’ own websites, increasing their traffic as well.
  7. Benefits of Being a Premium Customer on Ite Wiki: Premium customers on Ite Wiki gain access to comprehensive profiles, top positions in search results for company searches, and enhanced visibility on the platform’s billboards and many other sections. For example, organic traffic from Google lands directly on Ite Wiki’s search results (e.g., web development and software development), which converts to profiles of IT companies ranking at the top. Premium status thus provides easier access to premium analytics! The more references, testimonials, and service descriptions a software provider has on their profile, the higher it ranks in the results.

Top 200 Best IT consultant and Software Companies in Finland Based on Analytics

*The recruitment company Laura received 40,317 views on their job postings during the review period, but their data was not included in the listing because the company focuses purely on recruitment.

A Few More Thoughts on Analytics and Results…

I want to share a few more thoughts about the analytics and results. I know that ”top-xxx” analytics reports generate a lot of interest and provide an interesting perspective on which marketing teams have succeeded in their work and which companies are being searched for.

However, I urge you not to focus too much on the numerical results. For example, if a company’s analytics show 40 page views, and three of those views are from customers who are genuinely making a purchasing decision, the outcome can be very positive for the company (especially if the profile is well-optimized to support sales).

On the other hand, companies that engage heavily in high-quality content marketing know that good content attracts a lot of attention. This also means that among the audience, there will be people who have no business interest in the publisher.

In B2B marketing, quality is often fundamentally more important than quantity!

Also, digitalization topics aren’t like cat videos.

For instance, topics like enterprise resource planning (ERP) systems simply do not attract the same massive search volumes as the leading memes on the internet.

However, those who do seek this information are much more likely to be relevant to the content marketer’s business.

The analytics were drawn from 12 moths period beginning from 25.5.2024. 

Some Examples of Searches on Ite Wiki:

You can find all search options, IT companies, software companies, IT consultants, and SaaS providers on Ite Wiki’s company search.

An Introduction to Using Ite Wiki and Its Added Value for IT and Software Company Marketers

If our ”Top 200 Best IT and Software Companies in Finland Based on Analytics” overview reached those responsible for marketing in software companies who are just starting to use Ite Wiki, the platform’s functionality and added value are explained in the accompanying video (in Finnish).