Capgemini's way of approaching the customer is rather personal than personalized

The Customer Experience (CX) Proposition and Suite of Offerings allows our clients to transform their relationships with their customers and create experiences which provide rapid and sustainable value, both for their end-customer and their own organization.
Our approach is personal rather than personalized. Empathizing as well as analyzing.
Putting You first, every time. We’re embracing humanity, sensitivity, and intuition to invent new experiences. These are grounded in rigorous analysis and cutting-edge technologies, to be as personal as they are effective. Experiences that build relationships, one interaction at a time.